Projects

Brand Websites for Diageo Israel

Collaborating with Pazam advertising agency, I led the creation of promotional websites for top Diageo brands, including Johnnie Walker, Tanqueray, Casamigos, and Singleton. The project involved setting up a digital store, implementing a delivery system, and offering personalized engravings, enhancing the customer experience.

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Bellboy Berlin

Relocating to Berlin, I took on the role of General Manager for Bellboy Berlin, Butler, and Pink Room. My mission was to restructure operations, reduce costs, and improve overall business performance. Within a year, I implemented significant changes, including optimizing labor and food costs, strengthening vendor relationships, and enhancing team efficiency. These efforts led to marked improvements in profitability and customer satisfaction. After a year of successful outcomes, I returned to Israel, having completed my mission of revitalizing the business.

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Tel Aviv Cocktail Week

I spearheaded the planning and execution of Tel Aviv Cocktail Week, an annual event attracting over 5,000 attendees and featuring 50+ bars and brand activations. By integrating innovative digital strategies and coordinating cross-functional teams, we enhanced the guest experience and grew the event’s engagement by 40%, solidifying its place as a key event in the city’s hospitality scene.

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