Resume

Professional
Experience

Mar 2025 - Present

Lead city-level tech ecosystem research to position Tel Aviv as a top global innovation hub.
Manage cross-sector partnerships with VCs, startups, corporates, and government entities to strengthen international outreach.
Develop strategic reports, investor-facing content, and global benchmarking materials used for economic development and branding.
Oversee social media, international campaigns, and marketing strategy to promote Tel Aviv’s tech ecosystem across digital platforms and global events.

Nov 2023 - Present

Developed and executed digital marketing campaigns to promote events, boosting lead generation by 28% and improving client engagement.
Managed 50+ employees, reducing labor costs by 24% and food costs by 29% within 6 months.
Oversaw operational budget of €3M, reducing costs by 20% through strategic vendor relationships and negotiations.

2018 - 2023

Defined and executed product vision and Go-to-Market (GTM) strategies, achieving a 25% increase in event attendance.
Developed strategic partnerships with top brands and tourism bodies, expanding reach and driving event awareness.
Implemented targeted marketing automations to streamline customer outreach, improving engagement and conversion rates.
Introduced digital ticketing solutions, optimizing event access and creating a seamless participant experience.

2010 - 2018

Led marketing campaigns for high-profile clients, focusing on digital content creation and video marketing.
Collaborated with marketing teams to create engaging multimedia content for social media and web platforms.